The real estate market is always changing. It helps to understand how market conditions can affect your position as a seller. First impressions are lasting impressions and you will want to make sure that buyers looking at your home are left with the best possible impression.
Getting to Know Your Market
A comparative market analysis is an indicator of what today's buyers are willing to pay for a home. It compares to market activity of homes similar to yours in your neighbourhood. Those that have recently sold represent what buyers are prepared to pay. The homes currently listed for sale represent the price sellers hope to obtain. The market ultimately determines the true value of your property.
Pricing your Home
The single most important decision you will make is determining the right asking price for your property. Once you've achieved a realistic sale price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to sell your home for the best possible price in the least amount of time.
The Result of Overpricing
Many sellers believe that if they price their home high initially, they can lower it later. Often, when a home is priced too high, it experiences little activity. Gradually the price will come down to market value, but by that time it's been for sale too long, some buyers will be wary and reject the property. You may think that interested buyers "can always make an offer", but if the home is overpriced, potential buyers looking in a lower price range will never see it. Those who can afford a home at your asking price will soon recognise that they can get better value elsewhere.
Automated Internet Marketing
My online marketing system allows me to make information accessible 24-hours a day, and to respond immediately and directly to each and every prospective buyer. From my website, prospective buyers can get information immediately about your home. They can access my site 24 hours a day and view your property listing! Through my systems, your listing will be sent by e-mail to every prospective buyer in my database, where your home meets their criteria. Plus it will be e-mailed automatically to future prospective buyers as well.
Traditional Marketing
As soon as you list your home, I will enter your home on the Multiple Listing Service (MLS®) database. Other agents can immediately access your property information by computer. I will send out an email with all the details of your home including photographs to every realtor in the Victoria area. I also regularly publish in newspapers in the area and send out direct mail pieces to potential buyers.
Every Step Of The Way...
Remember, I will be working for you every step of the way to make sure that
you get the highest possible price for your home in the shortest period of time.
